Robert Taylor Explains the Best Ways to Market Your Consulting Business

Former Public Adjuster, Robert Taylor, Explains Marketing Strategies For Consultants

Existing Marketing Methods

A recent study by Consulting Success found that 37 percent of consultants listed referrals as their most common means of generating business. Networking and events came in at 18 percent.

Positioning Your Target Market

To properly market to your target audience, you must understand who you are looking for. You should draw up a targeted list of the characteristics you want to see in your clients.

Defining Your Brand Identity

To define your brand’s identity, you will need to determine your company’s personality. This personality will depend on the audience you are speaking with, but it also requires intense self-knowledge. After you have defined your brand’s identity, you can use that sense of personality to guide your marketing.

Building an Effective Website

Creating a good website for a consulting firm can be complicated. If you do not have the budget to have this outsourced, you can try it yourself. The four elements that your site must include are a homepage, an about page, a services page, and a contact page. Ensure that your website speaks directly to the reader, bringing home the point that your consulting firm can help them solve their problems and get ahead.

Content Marketing Strategies

Having a good-looking website isn’t enough. Your website also needs to contain relevant and useful content for your prospective customers.

Social Media Marketing

Former Public Adjuster, Robert Taylor, Explains Social Media Marketing

Leveraging Your Email List

Your website’s call to action should always include collecting the visitors’ email addresses. This email list can produce a useful newsletter that can be targeted to different customer segments. Customers, prospects, and special interest groups are the three segments you should start with.

Understanding How Marketing Works

Consultants who have not done much marketing will see that their business suffers. To find new customers in today’s challenging business environment, it may be necessary to shake up your marketing techniques. Former public adjuster, Robert Taylor believes that all consulting firms have the potential to market themselves and experience growth in their business.



Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Robert K Taylor

Robert K Taylor

Robert K Taylor is a former public adjuster turned consultant from Sanger, California